Zing Bars Get Downsized for Mini Format

Zing Bars has introduced the Mini Zing, a 100 calorie snack bar packed with nutrient-dense, clean ingredients and created with the same scientific formulation of low-glycemic carbs, protein, fiber, and healthy fats contained in its popular, full-size Zing Bars. 

“Many of our customers have asked for a smaller, lower-calorie version of our full-size bars that brings the same nutritional performance to fuel their day,” says David Ingalls, MS, RD, Zing Bar co-founder and CEO. “Now they can have that latte along with their mid-morning energy snack and not worry about the calories.” 

For retailers, the mini Zing Bars offer the opportunity for a sample display promotion that introduces consumers to healthier snacking, company officials say. The Zing minis are also ideal for promoting store-sponsored community events.

Zing Bars have a nut or seed butter base and contain real dark chocolate. The new 22-gram to 25-gram mini Zing Bars have between 90 and 110 calories each and come in six flavors: Peanut Butter Chocolate Chip, Dark Chocolate Coconut, Coconut Cashew Crisp, Dark Chocolate Peanut Butter, Dark Chocolate Mint and Oatmeal Chocolate Chip.

The mini Zing Bars are priced at $1.29 each, with two packaging options: an 18-count caddie and a 6-count multi-pack.

“At Zing, we are fully-rooted in science-based nutrition. Our ‘secret sauce’ is a carefully balanced ratio of all-natural, nutrient-dense ingredients that deliver long-lasting energy and support mental sharpness throughout the day," says Ingalls. "To combat fatigue and cloudy thinking, we have also eliminated energy-zapping allergens like gluten and soy protein.”

Gluten-free, soy-free, non-GMO, kosher and with nine vegan options, Zing Bars are also low-glycemic and contain fiber from chicory or tapioca root and are free from any additives, artificial colors, flavors or preservatives. Zing Bars contain primarily mono- and polyunsaturated fats from nuts and seeds—the good fats that are essential to good health, officials add.