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IDDBA 2021 Champions of Change

Violet Degnan

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ASSISTANT MARKETING MANAGER NORSELAND INC.

What’s the most rewarding aspect of your job? 

I love engaging with our consumers and hearing about their signature recipes, favorite food memories and family traditions. Whether out-of-home experiential activations or simply sharing recipes on social media, I love to open that dialogue and drive consumer excitement about our brands.

What inspires your leadership approach? 

People first. Everyone should have a seat at the table, and no idea is too small or too big. I also aim to make decisions with a consumer-first mantra: what are their needs and values, and how we can align with them?

What do you value most about being a part of the grocery business? 

Gathering with family and friends around good food is a universal connection. I’m proud to part of a company that provides ethically produced, healthy food for families nationwide.

Favorite food: Croatian palachinka—my grandmother’s recipe. 

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