Kroger Encourages Shoppers to 'Pour it Forward'

September is Hunger Action Month, a nationwide campaign from Feeding America – the largest domestic hunger-relief organization in the country. In honor of Hunger Action Month, The Kroger Co. family of stores is partnering with Feeding America and the country's dairy farmers and milk companies to encourage its shoppers to 'Pour It Forward' by donating nutrient-rich milk to families in need in their local communities. Milk isn't just a drink—it's a nutrient powerhouse providing nine essential nutrients including eight grams of high-quality protein per serving. But it is missing at food banks in communities across the country because it is rarely donated. In fact, milk is one of the items most requested by Feeding America food bank clients each year. On average, food banks are only able to provide the equivalent of less than one gallon of milk per person, per year. But this September, Kroger family of stores customers have the ability to help change that in their communities by donating $1, $3 or $5 at check-out. Every donation will help deliver milk to a local family facing hunger. All donations collected go directly to Feeding America food banks that service the local community where the donation was made. "We know our customers care deeply about the issue of hunger in their local communities and are willing to donate dry goods, but it's more difficult to provide fresh, perishable items like milk," said Lynn Marmer, Kroger's group vice president of corporate affairs. "We are honored to partner with Feeding America for the second year in a row. The 'Pour It Forward' program makes it so simple to give hope by the gallon and provide milk to families in need across the country." 'Pour It Forward' This is the second year Kroger has hosted the 'Pour It Forward' program in its stores. Last year's effort generated more than 100,000 gallons of milk for families in need in communities across the country. "We are pleased to have Kroger as a partner for the 'Pour It Forward' program and are thankful for their help in filling our food banks with an additional source of protein," said Matt Knott, president of Feeding America. "Milk remains one of the most requested and least available items in food banks, and Kroger is helping to change that for the families who need it most." The 'Pour It Forward' program is the latest in a rich history of fighting hunger, including Kroger's Bringing Hope to the Table initiative, an ongoing hunger-relief program that helps bring much needed funds to Feeding America food banks nationwide. These funds help food banks purchase new trucks, refrigeration equipment, computers and other resources critical to their mission.