National Mango Board Wants Retailers to Nominate 'Super Fruit Heroes'

The National Mango Board (NMB) is inviting retail leaders in the produce industry to nominate retail produce team members who have gone above and beyond the normal expectations in the wake of the COVID-19 outbreak.

The initiative calls on retailers that sell fresh produce of any kind to nominate produce team members as a Super Fun Super Fruit Hero. 

The National Mango Board team believes that it is important to recognize front-line workers, produce stockers, warehouse employees or others who work behind the scenes and play a vital role in keeping the nation’s food supply chain moving during this difficult period. The first 100 nominees will each be awarded a digital gift card from the National Mango Board.

“To say the least, these have been trying times. As we work to determine the new normal, the National Mango Board wants to recognize the extraordinary efforts that retailers have made to keep the food chain intact, and more specifically front-line retail produce employees,” said Tammy Wiard, retail marketing manager for the NMB. “We want to thank our retail partners for their continued efforts. The mango industry continues to thrive, even during these uncertain times. We look forward to great mango volume during the summer months and consistent demand driven by consumers’ heightened focus on health and nutrition.”

The board encourages retailers to nominate a team member who embodies the description of a Super Fruit Super Hero. To nominate an associate or find out more information, retailers and their executive team leaders can go to the NMB's website.