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Walmart and Target were neck and neck on price and service during mystery shops recently conducted in Atlanta.
August 26, 2014
Walmart and Target were neck and neck on price and service during mystery shops conducted at a Walmart, Target, Kroger and Publix store in Atlanta, during the weeks of July 14, 28 and Aug. 11.
During each of the collection periods, the difference between the cost of a 20-SKU basket purchased at both Walmart and Target was less than $1.
Source: Brand View and RetailData
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