Social Campaign Promotes Mood-Boosting Effects of Produce

Produce for Better Health (PBH) has launched "Food Rooted in a Better Mood," a social media campaign it said would help consumers enjoy fruits and vegetables for happier, healthier lives. The monthlong campaign will deliver entertaining, “bite-sized” ways consumers can lighten their mood with food, specifically with fruits and vegetables, the foundation said.

Each week will feature fruit- and vegetable-centric, mood-lightening activities and recipes, the Brentwood, Mo.-based group said. PBH said it would also leverage its network of 24 influencers—the Fruit and Vegetable Ambassadors in Action (FVAA)—to participate in the campaign through social media takeovers and original video content. The FVAA network will promote the campaign via personal channels to inspire eating more fruits and vegetables.

“At PBH, we’re committed to helping people ignite a new relationship with fruits and vegetables, tapping into their emotional connection with food, which is stronger than ever right now,” said Wendy Reinhardt Kapsak, PBH president and CEO. “People are craving the joy they find in the sweet-tasting experience of eating fruit, or the smart satisfaction associated with preparing vegetables as part of a meal. Our Food Rooted in a Better Mood social campaign will engage consumers with creative ways to inspire new experiences with fruits and vegetables while simultaneously lifting their spirits through interactive plant-packed social content and activities.” 

The social media campaign is complemented by a Food Rooted in a Better Mood content series at fruitsandveggies.org. 

The new campaign celebrates the one-year anniversary of "Have a Plant," PBH’s movement to improve produce consumption among millennials and Gen Z. In six months, PBH's Have a Plant campaign reached more than 165 million people through its digital and social ecosystem and media coverage, inspiring consumers with emotion-based messaging and experiences to demonstrate how fruits and veggies can fuel health and happiness.