The New NielsenIQ ‘Connects All the Dots’

Nielsen’s Global Consumer Business division has become its own stand-alone tech-forward company with a new brand and logo. Meet NielsenIQ. The new company aims to modernize the client experience, while continuing to deliver global consumer intelligence.

Nielsen Holdings, parent to Nielsen, first announced its plan to spin-off the company’s Global Connect business, creating two independent, publicly traded companies—the Global Media business and the Global Connect business—last November. At the time, Nielsen issued a press release indicating the split would give each company a “sharper strategic focus and greater opportunity to leverage its unique competitive advantages.”

“NielsenIQ brings together our legacy and our future as a company driving forward-thinking, bold decision making,” Jacqueline Woods, chief marketing officer of Nielsen’s Global Consumer Business told WGB in an email interview. “We can deliver faster data, identify better solutions and empower retailers within the grocery industry to make decisions with confidence. Part of this includes accelerating our investment in product innovation, particularly in artificial intelligence, machine learning and open source data that connects all the dots.”

Jacqueline Woods

The new company says it will “move forward with an unwavering mission to deliver the complete truth and provide solutions oriented around client needs.” NielsenIQ also seeks to “honor its legacy while embracing the evolution of its business and the disruption of the consumer packaged goods industry.”

So, what does this mean for grocery retailers who have long looked to Nielsen as a source for the latest industry data and insights?

“Retailers have always been an important client base and constituency for Nielsen since the beginning. And as with manufacturers, we have been committed to bringing the right visibility and objectivity that helps both sides work together better,” says Woods, who adds that over the course of Nielsen’s nearly 100-year history, the company has taken a leadership role in helping grocers identify growth opportunities by providing trends and insights at the local level.

“Our new brand reflects a balance between our foundation and our urgent, optimistic approach to working together to anticipate and meet the evolving needs of grocery retailers,” she continues.

“We are creating a bolder, more forward-thinking company that will allow us to share our unparalleled expertise, which is rooted in our pursuit of the most comprehensive data sets and commitment to measuring every transaction equally,” said David Rawlinson, CEO of Nielsen’s Global Consumer Business in a statement. “Our new name and brand represent our continued dedication to these ideals, while bringing to light the intelligence behind our technology, platforms, and predictive capabilities.”

In addition to its nearly century-old track record, Nielsen, an S&P 500 company, is a measurement and data analytics company with global reach. It has operations in more than 90 countries, covering more than 90% of the world’s population.