Weis Markets Upgrades its Loyalty Program

Weis Markets has upgraded its Weis Reward Points Program to include the option of a five percent discount when customers use their Weis Preferred Shopper Club card and make a qualifying $100 purchase in a Weis Markets store. The discount can be redeemed on a customer’s future order.

“We are in the business of offering our customers more choices, both in the variety of products we sell in our stores and now in the rewards we give back to our loyal customers,” says Brian Holt, vice president of advertising and marketing at Weis Markets. “Our new five percent discount is designed to benefit our customers who’d prefer to save money on their groceries over gas purchases. Either way, they can achieve significant savings.”

The savings can add up for shoppers, say company officials. “Weis Gas Reward points have helped our customers save serious money—the average redemption is nearly seven dollars on a tank of gas. We expect our new five percent reward to generate similar savings,” Holt adds

Weis Reward Points are offered to customers who use their Weis Preferred Shopper Club card when making a purchase at any Weis Markets’ store. The program also continues to offer a 20-cents per gallon discount for every $100 spent in-store. Gas rewards points can be redeemed at Weis fuel centers along with Sheetz, Mirabito and Highs’ convenience stores. Customers can also earn an additional 10 Weis Reward Points for every five participating Weis Brand products purchased.