Sponsored By
News
thumbnail
Grocery OperationsPOWER PARTNERING IS KEY AT NABISCOPOWER PARTNERING IS KEY AT NABISCO
NEW YORK -- Symbiotic promotions linking Nabisco and other manufacturers as "power partners" are proving successful in stores, according a Nabisco executive."With joint promotions you can build brand equity with endorsements, reinforce your positioning and leverage your media while building your own strengths and your partner's strengths," said Christine Franck, manager of integrated marketing for
Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News