Loblaw Division Adds ‘Just Lower Prices’ Label

HALIFAX, Nova Scotia — Loblaw Cos. said its Atlantic division, based here, has rolled out a new pricing campaign called “Just Lower Prices,” flagging those items that are discounted from regular retail prices.

The new campaign is being rolled out to Atlantic Superstore and Supervalu locations in Nova Scotia, New Brunswick and Prince Edward Island and to Dominion stores in Newfoundland and Labrador. The wording will appear on in-store materials and on sales fliers, supported by “an aggressive advertising campaign” that will include television and radio.

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