Loblaw Takes Joe Fresh Into Beauty

TORTONO — Loblaw Cos. has extended its Joe Fresh Style private-label fashion collection with the launch this month of Joe Fresh Beauty.

The 200-item line of eye, lip, face and cosmetic accessories, which carries pricetags of $4-$8, will be rolled out to 250 Loblaw stores by the end of this month, according to media reports.

Earlier this month the chain previewed the line to the media at a cocktail party with Canadian designer Joe Mimran, who created the line, and makeup artists who offered product demos.

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