Loblaw Unveils Retro No-Name Line

TORONTO — Loblaw Cos. here said it is re-launching more than 2,600 products under its No Name private brand using style and graphics that recall its original 1978 packaging.

The bright yellow and black labels allow shoppers to “quickly and easily identify the most cost-effective product selection on the shelf” and signal a “a move back to the future where simplicity rules,” according to Loblaw.

About 300 products are currently available in the re-launched packaging with the entire line expected to be converted by year-end, the retailer said. Loblaw said No Name offers a savings of more than 20% vs. comparable national brands.

Read More of Today's Headlines