Grocery retailers recognized for premium beef sales and marketing success

ShopRite, Edison, N.J., earned Retail Brand Extension Marketer of the Year. In its 25th year offering the best beef in stores, ShopRite elevated promotions for and customer interest in Certified Angus Beef  Prime. The beef cuts are offered in weekly ads and in social media.

Giant Eagle, Pittsburgh, was named the Retail Value-added Products Marketer of the Year. Giant Eagle added easy meal options for customers, featuring the items in ads and dedicating a cooler to the sausages, frankfurters, gourmet burgers, beef bacon, marinated steaks and kabobs. The retailer also marked 30 years of offering the branded beef to shoppers.  

MDI/Merchant Distributors, Hickory, N.C., received Retail Distributor Marketer of the Year. MDI helped independent stores elevate their beef offerings and marketing. Staff training and food shows also expanded customer service and solutions.

Longo’s, Ontario, Canada, received Retail E-commerce Marketer of the Year. Offering a full selection of fresh cuts, ground beef and convenient meals in store and online helped Longo’s also achieve Top Sales Volume Small Chain Retailer.

Southeastern Grocers, Jacksonville, Fla., received Retail Rising Star–Large Chain for advertising, social media and meat department training that engage shoppers at Harvey’s, Fresco Y Más and Winn-Dixie stores. Winn-Dixie also achieved the Top Sales Volume Increase, the largest of any retailer for the brand this year.

Adams Hometown Markets, Chesire, Conn., was named the Retail Rising Star–Small Chain. Social media posts, weekly product promotions and holiday roast giveaways engaged shoppers. Staff training and a meat team contest also elevated conversations with customers and service.

Fresh Thyme Market, Downers Grove, Ill., received Retail Rookie of the Year for a comprehensive approach to training, custom point-of-sale materials, Steakholder Rewards and e-commerce.

Jumbo Foods, Enid, Okla., was named the Independent Retail Marketer of the Year. The retailer excelled at reaching shoppers with frequent social media posts and custom point-of-sale materials.

Roche Brothers, Mansfield, Mass., was recognized as the Retail Marketer of the Year–Small Chain. The Steakholder Rewards loyalty program, holiday roast promotion and staff training amplify advertising for the brand’s Prime and Natural cuts, as well as easy meal solutions. This is the chain’s 35th year offering Certified Angus Beef to shoppers.

New York Butcher Shoppe, Greenville, S.C., received Specialty Store Marketer of the Year. Each southeast location offers a selection of Certified Angus Beef Prime and ready-made meals for customers. Social media, custom signage and roasting tips appeal to shoppers.