Hy-Vee Introduces Angus Reserve Beef With Contest

WEST DES MOINES, Iowa — Hy-Vee Food Stores introduced its Hy-vee 100% Natural Angus Reserve Beef line with a recipe contest for customers.

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Customers from Iowa, Illinois, Minnesota, South Dakota, Nebraska, Kansas, Missouri and Wisconsin can enter to win a Brinkman gas grill and $100 worth of Angus Reserve Beef by submitting a recipe using the new ribeye, sirloin, filet mignon, New York strip or T-bone steaks to the Hy-vee website.

The winner’s recipe may be featured in the retailer’s Seasons Magazine summer grilling issue. The contest runs through April 21.

More news: New Label Names Approved for Beef, Pork

The private-label Angus Reserve cuts come from grain-fed, Midwest-raised cows. Hy-Vee calls the line “quality beef at an everyday value.”

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