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New Label Names Approved for Beef, Pork
The ICMISC has approved new URMIS common names for consumer-facing labels on beef and pork cuts.
April 4, 2013
1 Min Read
DES MOINES, Iowa — The Industry-Wide Cooperative Meat Identification Standards Committee (ICMISC) has approved new Uniform Retail Meat Identification Standards (URMIS) common names for consumer-facing labels on beef and pork cuts.
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The National Pork Board and Beef Checkoff Program had proposed the new names to make it simpler for confused consumers to identify meat cuts.
The U.S Department of Agriculture Food Safety and Inspection Service and American Marketing Service previously okayed the revised nomenclature.
Read more: New Common Names for Pork, Beef Cuts
“We are pleased to have industry support to introduce new, simplified fresh meat names that will help consumers better understand the beef and pork cuts they see every day in the meat case,” Jim Henger, senior executive director of B2B Marketing for the National Cattlemen’s Beef Association, said in a statement. “Now that we have the feedback and approval from the ICMISC, retailers and packers can begin to implement the new names and labels to give them a competitive advantage and drive meat department sales.”
A full list of the new names can be found at www.MeatTrack.com.
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