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Sobeys, Fresh & Easy market specialty burgers
Several retailers have used social media to promote more sophisticated burgers, whether value-added options sold in stores or recipes for consumers to try at home.
Liz Webber
May 27, 2014
1 Min Read
With yesterday’s holiday marking the unofficial kick-off to summer, grilling is on the minds of many consumers. At the same time, this year’s record-high beef prices may push more customers to switch to ground beef or other ground meats.
Several retailers have used social media to promote more sophisticated burgers, whether value-added options sold in stores or recipes for consumers to try at home.
As part of its partnership with celebrity chef Jamie Oliver, Sobeys launched a better burger social media contest and features value-added products created by the chef.
Food Lion posted a video for a turkey burger recipe using ingredients from the retailer and a local specialty store.
Fresh & Easy showcases another meat trend: bacon.
Heinen’s highlights its specialty beef, chicken, turkey and veggie burgers.
Stew Leonard’s features a “burger of the week” at its in-store eatery.
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