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Variety and convenience liven up the meat case

Sales of value-added meat and poultry are surging as shopper lifestyles have changed during the pandemic

Richard Mitchell

November 4, 2020

5 Min Read
Whole Foods Value-Added Photo.jpg
Offering fresh value-added selections that staffers prepare in-house enables supermarkets to better attract shoppers seeking restaurant-quality meals.Whole Foods Market

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About the Author

Richard Mitchell

Richard Mitchell has been reporting on supermarket developments for more than 15 years. He was editor-in-chief of publications covering the retail meat and poultry, deli, refrigerated and frozen foods, and perishables sectors and has written extensively on meat and poultry processing and store brands. Mitchell has a bachelor's degree in journalism from the University of South Carolina.

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