Geissler’s to launch Instacart smart carts in all stores

Geissler's Supermarkets, a seven-store IGA retailer with locations in Connecticut and Massachusetts, is partnering to bring Caper Carts, Instacart's artificial intelligence-powered (AI) smart carts, to all seven Geissler's locations, replacing a majority of their traditional shopping carts over the coming months.

Caper Carts use computer vision and AI to automatically identify items as they're placed in the cart, and Geissler's will deploy them to transform the traditional checkout experience, allowing customers to bag as they shop and pay from wherever they are in the store. Customers will be able to use their loyalty account on the carts, giving them access to personalized promotions and savings as they shop. 

"As we celebrate our 100th anniversary and continue to innovate, we're excited to share our plans to replace a majority of our traditional shopping carts with Instacart's Caper Carts across our seven stores, making shopping at Geissler's even easier, more efficient, and personalized," said Bob Rybick, President and CEO of Geissler's Supermarkets and IGA Retailer Advisory Board Chairman. "We see clearly the value that Caper Carts bring to our customers and our business, in the short and long term. At launch, they'll reduce lines and congestion while freeing up store associates to focus more on customer support. The carts' screens help customers easily find items on their list, stay on budget, and access tailored recommendations and deals as they browse the aisles. More engaging experiences drive larger basket sizes and repeat customers, and we see even more possibilities long term."

"Geissler's plays a vital role in their community, and we're proud to partner with them as they create an innovative omnichannel experience that makes shopping more convenient and engaging for their customers," said David McIntosh, VP and GM of Connected Stores as Instacart. "Grocers know their communities best, and as their partner, we build technologies that fit their unique brand, help digitize and connect their stores, and support their overall growth."