CVS rebrands loyalty program

CVS Pharmacy, the retail division of CVS Health, today announced the evolution of its loyalty program to include two membership tiers: ExtraCare and ExtraCare Plus.

ExtraCare: The no-fee loyalty program through which members can save through sale prices, email, and text personalized Deals For You, 2% back in ExtraBucks Rewards and more, is now more valuable. ExtraCare will now include benefits previously found within the ExtraCare Pharmacy & Health Rewards program. Members can now opt in to earn up to $50 for filling prescriptions and getting flu shots and other vaccines. ExtraCare members will now earn twice as fast, with $2 ExtraBucks Rewards earned for every 4 prescriptions filled.

ExtraCare Plus: The CarePass loyalty and membership program is now known as ExtraCare Plus. ExtraCare Plus unlocks all the benefits of ExtraCare, plus the new convenience of free same-day delivery of nearly all products in the store in as little as three hours, and more. Members also receive a $10 monthly bonus reward.

The newly simplified programs make it easier for members to save on their wellness needs: CVS Pharmacy will offer savings in store, online sales, email, and text personalized deals to members as well as member events that offer exclusive savings to cardholders and more. 

These latest changes to the CVS Pharmacy loyalty program come on the heels of a series of recent updates over the past few years including paying 2% back in ExtraBucks Rewards after checkout and enhancing digital capabilities across the CVS Pharmacy app, text messages, and in-store checkout. All enhancements were a direct result of customer feedback to simplify the loyalty experience and stay ahead of consumer trends.

To optimize the ExtraCare and ExtraCare Plus experience, members are encouraged to download the CVS Pharmacy app and also opt in to receive personalized deals across email, text, and push notifications. Members who opt into these channels can save up to three times more.