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The Nonfoods Scoop
Top trends in four thriving nonfoods categories: health and beauty, pet supplies, CBD products and greeting cards. If the pandemic has taught consumers anything, it’s the importance of taking care of themselves, their pets and their loved ones. WGB's annual nonfoods report, with data and insights from IRI, looks at top trends in four thriving nonfoods categories: health and beauty, pet supplies, CBD products and greeting cards.
December 8, 2020
1 Min Read
Image: Shutterstock
Stress Relief, Self-Care Are Sales Drivers in Health, Beauty
By Tina Caputo on 12/01/2020
Shoppers in the category also gravitate toward the vitamin aisle.
Jonathan Lawrence, senior director of grocery and natural living for Fresh Thyme Market
“If we were to bundle all the micro-trends we’re seeing, I think it all comes back to how our customers are looking to combat the stress and inflammation that we experience from our modern lifestyles.”
Pet Product Trends Mirror Human Lifestyle Trends
By Tina Caputo on 12/01/2020
Shoppers in the category also gravitate toward the vitamin aisle.
10%
Increase in pet treat sales for the 52 weeks ending Oct. 4, 2020, according to IRI
Consumers Turn to CBD to Fight Stress
By Tina Caputo on 11/16/2020
Consumers increasingly look for unique CBD products that help with stress, anxiety, pain and inflammation.
Jess Mulligan, co-founder of Winged Women’s Wellness
“This year has been taxing on every single one of us. Introducing CBD for stress, anxiety and sleep can be incredibly helpful for many right now.”
Greeting Cards Benefit From Fewer In-Person Gatherings
By Tina Caputo on 11/24/2020
As consumers seek human connections amid the pandemic, greeting cards are seen as a safe way to connect. Meanwhile, COVID has sparked the greatest cleaning frenzy in the home care industry has ever seen.
Nora Weiser, executive director of the Greeting Card Association
“People are eagerly seeking human connections during this pandemic, and understand the value of greeting cards to help them connect and further relationships when in-person contact is not possible."