Wal-Mart, Target Battle for HBC Sales: TNS Report

COLUMBUS, Ohio — Wal-Mart Stores may dominate the U.S. health and beauty care market, but Target shoppers spend more on HBC products on a monthly basis compared with the average shopper, according to a study from TNS Retail Forward. Target continues to introduce new upscale brands to tempt its affluent shoppers, which could help grow its share of shopper preference for HBC products, the report said. TNS Retail Forward ShopperScape research indicates that a third of U.S. primary household shoppers do most of their spending on health and beauty care products at Wal-Mart. In contrast, less than one out of 10 shoppers (9%) report spending the most on HBC at Target. “Wal-Mart clearly has the edge vs. other food-drug-mass channel players due to its vast geographic coverage, convenient locations, one-stop-shopping appeal and everyday low prices on national brands,” said Sandy Skrovan, senior vice president with TNS Retail Forward and the company’s leading food channel analyst.

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