Wegmans makes Rx labels talk

If only all labels could talk. Well, those of the prescription kind will be able to at Wegmans, as the grocer, based in Rochester, N.Y., just announced it will be partnering with the American Council of the Blind for a talking label prescription program.

It is called ScripTalk and will aid those who have impaired vision by providing important information from prescription labels.

ScripTalk labels are electronic and have radio frequency identification. Prescription bottles placed on top of a ScripTalk device would activate the technology and information would be read back to the consumer. Shoppers will receive the ScripTalk device for free for as long as it is needed. A mobile app also is available for smartphones.

Five Wegmans stores will offer the service in Rochester, Fayetteville, Buffalo, Depew and Jamestown.