Atlantic Natural Foods Acquires Loma Linda Brand

Atlantic Natural Foods (ANF) announced the acquisition of the Loma Linda brand of canned shelf stable alternative meat analog products. ANF will also license the Worthington Foods brand of canned shelf stable alternative meat analog products and will transition these products to the Loma Linda brand in the near future. Previously, these two brands were marketed solely by Kellogg Company. Atlantic Natural Foods has been the sole producer of these products since 2008. In addition to this transaction, the company purchased the related business Kaffree Roma alternative coffee beverage unit. "Transferring the business allows our company to increase focus on development of shelf stable alternative meat analog products that provide value to consumers," says Kelly Krause, CEO of Atlantic Natural Foods. "The Loma Linda brand is iconic and we are pleased to be a part of their long tradition of providing innovative vegetarian and vegan products to consumers. We believe that the creation of healthy alternative protein products will grow in importance as more consumers incorporate non-meat choices as part of a healthy diet." Wendy Davidson, president of Kellogg Company U.S. Specialty Channels adds, "We are pleased the transaction with our long time supply partner, Atlantic Natural Foods, ensures brand authenticity and a continued commitment to providing great foods. It also allows us to increase our focus on our core Kellogg Specialty Channels business."