Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News
Sponsored By
Whole Foods debuts plant-based hair care line
Whole Foods Market has introduced a line of plant-based hair care products, each costing less than $10.
April 6, 2016
1 Min Read
Whole Foods Market has introduced a line of plant-based hair care products, each costing less than $10.
“In the past, customers had to choose between hair care products that were free of harmful ingredients, but did not perform very well, or salon-quality products that possibly contained less-desirable ingredients,” said Brenda Peterson, beauty product developer for Whole Foods Market’s store brands, in a statement. “But now, we’re thrilled to offer our customers great, plant-based hair care at a fraction of the price.”
Products include:
Moisturizing Shampoo and Moisturizing Conditioner, both featuring chestnut extract, argan oil and shea butter.
Volumizing Shampoo and Conditioner, each with Tilia tomentosa and quinoa protein in botanically based formulations
Color Preserve Shampoo and Conditioner, both with plant extracts and pea and quinoa proteins in formulations designed to reduce color fading and maintain color retention.
Perfect Shine Spray with argan oil to provide shine and frizz control, without the use of silicones.
Moisture Balance Volumizing Hairspray made with quinoa protein and chestnut extract for strength and volume.
Medium Hold Styling Gel formulated with baobab seed protein which gives hair added strength, protection and nourishment, according to Whole Foods.
Weightless Hold Styling Mousse with baobab protein and amino acids to give hair shine and strength.
