Wal-Mart Canada Announces New Sustainable Seafood Policy

MISSISSAUGA, Ontario — Wal-Mart Canada has announced that it will sell only sustainably-sourced frozen, wild and farmed fish to its shoppers by 2013, and will phase out any suppliers who sell seafood from unreported or unregulated sources.

"We're taking a first step to help sustain the future of fish," Sam Silvestro, divisional merchandise manager at Wal-Mart Canada, said in a release. "We believe that by offering sustainably-harvested fish at affordable prices we can help improve the industry overall."

The new Sustainable Seafood Policy was explained to suppliers during a recent meeting at the company’s home office. The policy will likely evolve over time, but for now, the company expects to source only wild-caught fish that are certified to MSC standards or the minimum equivalent; to ensure that all farm-raised fish suppliers are adhering to Best Aquaculture Practices; and to source canned tuna from International Seafood Sustainability Foundation members.

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