Bi-Lo Selects DemandTec Optimization Systems

NEW YORK -- Bi-Lo, Mauldin, S.C., has selected DemandTec‘s Price, Promotion and TradePoint optimization solutions as part of a new 36-month agreement, DemandTec, San Carlos, Calif., announced this week at the National Retail Federation's 96th Annual Convention & Expo here. DemandTec's software helps retailers and consumer products manufacturers plan, optimize and execute pricing, promotion and markdown programs based on a quantified understanding of consumer demand. The TradePoint promotion-management solution was recently acquired as part of DemandTec‘s acquisition of Tradepoint Solutions, Pleasanton, Calif. “We believe our choice of DemandTec Price, DemandTec Promotion and DemandTec TradePoint will enable us to further enhance our customer-service levels,” said Dean Cohagan, Bi-Lo‘s president and chief executive officer, in a statement.