Catalina Teams With ePrize for Online Promotions

ST. PETERSBURG, Fla. -- Catalina Marketing Corp. here announced yesterday a new strategic relationship with interactive promotion developer ePrize, Detroit. The partnership will be part of a new Catalina Interactive program, which will allow brands to distribute individually targeted promotional codes to shoppers via Catalina printers located at more than 22,000 retail stores in the United States. Shoppers will then use the codes to participate in online interactive promotions for the chance to win prizes and the opportunity to learn about the brand. “Together, ePrize and Catalina will create valuable advertising and marketing opportunities for our retailers and manufacturers and their target consumer audiences,” said Cary Siegel, chief development officer for Catalina Marketing, in a statement.