Save-A-Lot to Use Nielsen Data for Merchandising

ST. LOUIS — Save-A-Lot here, a division of Supervalu, has selected the Nielsen Co., Schaumburg, Ill., as its provider of marketing information for merchandising and market decision support across its 1,150-store chain, Nielsen announced yesterday. The agreement marks the first time Save-A-Lot has agreed to a limited release of its store scanning data. Save-A-Lot will use Nielsen’s services to obtain a more granular view of its customers, including their attitudes, purchase decisions and shopping patterns, Nielsen said. “The rich data sources available through Nielsen will help us achieve our mission of making a real difference in the lives of our customers,” said Bill Shaner, president and chief executive officer, Save-A-Lot, in a statement.

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