Stop & Shop to Test Audio-Video Channels With Shopping Buddy

QUINCY, Mass. -- Stop & Shop here will be using a number of stores in a test of integrated in-store audio-video channels with the chain's "Shopping Buddy" shopping cart device to deliver synchronized, informative content to shoppers. InStore Broadcasting Network, Salt Lake City, and Cuesol, Quincy, Mass., which will be partnering in the test, made the announcement this week. Under the agreement, IBN will provide media sales and content services to the combined platform, while Cuesol will launch its next-generation Shopping Buddy solution in concert with the wider in-store communications platform in Stop & Shop in 2007. "We have invested deeply in understanding our customer‘s unique needs and we believe with an integrated in-store system will allow us to better communicate with our shoppers while we provide them improved convenience and other shopping benefits,” said Stephen Vowles, Stop & Shop‘s senior vice president of marketing, in a statement.