Giant Eagle gets more interactive with digital circular

Regional grocer Giant Eagle has launched a new digital circular that brings more interactivity by blending the experiences of shopping online and in-store.

Powered by the Flipp retail marketplace platform, Giant Eagle’s new online circular offers engaging visual integrations and an add-to-cart feature that provides increased product visibility plus more shopping convenience and on-demand access to items on sale, Toronto-based Flipp said yesterday.

The Flipp functionality has been integrated into the weekly flyer on Giant Eagle’s website as well as the free Giant Eagle mobile app, which features the Pittsburgh-based chain’s weekly digital circular and coupons. Through the Flipp-powered circular, customers can search for deals from more than 10,000 products available at Giant Eagle.

“We are constantly trying to evolve as a brand to enhance our guests’ shopping experience. In today’s digital world, we know it’s important for our consumers to be engaged at every touchpoint,” according to Damian Scott, senior vice president and chief customer officer at Giant Eagle. “Together, with Flipp, our new circular updates will make it possible for Giant Eagle guests to easily view the best deals we have, add items to their cart and complete their shopping in a seamless way.” 

Related:For first time, digital coupons overtake print circulars in redemption

Overall, Giant Eagle operates 474 grocery and convenience stores, including more than 200 supermarkets, across western Pennsylvania, north central Ohio, northern West Virginia, Maryland and Indiana. Online grocery delivery and in-store or curbside pickup services are available at all Giant Eagle supermarkets.

Flipp noted that the interactivity powered by its marketplace platform reflects extensive research on grocery shopping behavior that shows a customer preference for a hybrid shopping experience, incorporating elements of both brick-and-mortar and online shopping. For example, Giant Eagle’s online flyer enables shoppers to click on advertised items and, in a sidebar, view a larger image of the product and the varieties offered. From there, they can click on specific items for a description, clip a coupon and add the product and associated savings directly to their virtual cart. Products also can be added to a shopping list.

“We are committed to helping our retail partners connect with consumers in a meaningful way to provide them with value wherever, whenever and however they choose to shop,” Adam Halim, senior vice presicdent of business development at Flipp, said in a statement. “We are increasingly seeing value as a top priority for consumers, and if we can help our partners redefine how shoppers discover their products and make the best purchasing decisions in a digitally driven world, then we have done our job.”

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