Gopuff launches direct-to-consumer platform

Gopuff has launched Storefronts, a branch of the online merchant’s new Powered by Gopuff platform that enables brands to offer delivery from their owned and operated online stores.

Storefronts is a customizable Shopify theme integrated with Gopuff's application programming interfaces (APIs). With Storefronts, consumer packaged goods (CPG) companies can launch their own white-labeled direct-to-consumer site in a matter of days.

Orders placed on a partner's Storefront are automatically routed to the nearest Gopuff micro-fulfillment center, where they're picked, packed and delivered to customers in as fast as 15 minutes.

“We’ve spent the last ten years building and scaling our own hyper-local logistics network and operations to consistently meet customer demands for fast, affordable and reliable delivery,” said Daniel Folkman, senior vice president of business at Gopuff. “As a result of this work, we've established ourselves as the face of instant commerce. Now, with the launch of Powered by Gopuff, we're also becoming the fabric of Instant Commerce by extending our proprietary fulfillment and logistics capabilities beyond the Gopuff app for the first time."

For the past six months, Gopuff has tested Storefronts with more than 20 CPG brands, including Ben & Jerry’s, Unilever, Mondelez International, Nestle, The J.M. Smucker Co., Haleon and The Ferrara Candy Co.

Both Tums and Jif leveraged Storefronts Powered by Gopuff to break through the Big Game noise, selling through allocated inventory in under 60 minutes. Now, Storefronts are available to all brands currently on Gopuff.

With Storefronts, brands can:

The Powered by Gopuff platform will offer a suite of solutions that help brands deliver orders quickly. With Powered by Gopuff, CPG brands can leverage online ads and marketing to drive sales from their own websites, bringing them more control over the customer experience and access to valuable first-party data.

As Gopuff works to enhance the experience wherever consumers shop online, it plans to expand its Powered by capabilities with the launch of Fulfillment Powered by Gopuff in quarter two, a standalone warehousing and logistics service that gives brands the tools to seamlessly integrate and promote instant delivery on their existing direct-to-consumer website. At launch, this service will only be available to Shopify merchants whose products are currently available on the Gopuff consumer platform.

Gopuff also recently launched 20-minute delivery, which was the latest addition to its FAM membership program. The new benefit, FAM20, costs $1.49 per order.

Gopuff is an e-commerce company that carries everything from household essentials and groceries to over-the-counter medication and more. It has hundreds of micro-fulfillment centers and omnichannel retail stores across the United States and the United Kingdom in cities including Atlanta, Chicago, Denver, Phoenix and more. FAM20 is available for FAM members ordering in the FAM20 zone, which represents a roughly 2-mile radius around each micro-fulfillment center, Gopuff said.

This story was originally featured on CSP Daily News, a sister publication of Supermarket News.