Three grocers add Instacart Storefront tech

Instacart announced on Wednesday that three grocers ― Canseco’s Market, Harps Foods, and Price Chopper — have adopted the San Francisco-based delivery company’s ecommerce platform Instacart Storefront.

The grocers join more than 600 owned-and-operated retail banners Instacart hosts on its platform. 

“With fulfillment baked in, Instacart Storefront is the fastest way for grocers to get their e-commerce up and running while providing customers with a top-notch experience,” Alice Luong, Instacart director of market strategy and planning, e-commerce, in a press release. “We’re proud to partner with grocers of all sizes to help them serve their communities and accelerate digital growth.”

The storefront technology enables grocers to build automated marketing campaigns and features built-in catalog services, Instacart said, adding that adoption of the platform also  includes “same-day priority delivery in as fast as 30-minutes, no-rush and schedule-ahead delivery, and pickup.”

“Standing up an end-to-end, full-service website was a tall order, but Instacart’s team has continued to support us in our goal of creating a platform that allows our customers to order items for delivery directly through our website,” said Casie Broker, chief marketing officer at Price Chopper, in the press release. “Our partnership with Instacart means that we don’t have to spend additional effort maintaining operations, and we’re glad to extend this easy, online service to our customers.”