Independents / Regional Grocers

SALT LAKE CITY -- Following the lead of Ralphs, another Kroger division, Smith's Food & Drug here began testing airline miles as a tie-in offer with its loyalty card program this month.Smith's is testing a program from WebMiles Corp., Sandy, Utah, in 18 Las Vegas-area stores.WebMiles rewards shoppers with miles for using Smith's Fresh Values card. This test follows the successful test of the program

byDan Alaimo