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Independents / Regional GrocersLEVER CROSS-PROMOTIONS TARGET RETAILER BRANDSLEVER CROSS-PROMOTIONS TARGET RETAILER BRANDS
CHICAGO -- In a first for Lever Bros., the company has completed two tie-in promotions linking its Snuggle brand fabric softener with store-brand bleach through on-pack coupons.The two, month-long promotions in March -- at most of the IGA supermarket network and at supermarkets in four wholesaler divisions served by Shurfine-Central -- generated strong display activity and incremental sales at a very
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