Did Reynolds Wrap Make the Ultimate Super Bowl Play?

Reynolds Wrap, the undisputed leader in aluminum foil, which is about to celebrate its 100th anniversary, developed a new product for this year’s super bowl: the Reynolds Wrap Hunger Harness. 

The $5 “wearable snack pack” has plenty of pockets to hold your appetizers, main course, snacks and beverage, all while keeping your food nice and toasty. 

They want us to think of it as a mini kitchen that you can wear like a front-facing backpack.

There is a built-in food tray that rests on your lap and, according to Reynolds, “turns you into a human table” complete with a pouch for your favorite beverage.

There are two thermal pouches to keep hot food hot: one on top to be as close to your mouth as possible, and one on the side that is recommended for warm cheese dips for your nachos.

Needless to say, it sold out so quickly that Reynolds will be producing more, so you better preorder. You can purchase it only from the company's website.

Happy 100th anniversary–and great job in creating buzz without having to buy a Super Bowl TV ad.