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Kroger’s Robot Partner Eyeing Launch in Phoenix

Listings indicate pilot market could deliver from Fry's chain. Job listings for Nuro indicate the autonomous vehicles could make their first deliveries from Fry's stores.

Jon Springer, Executive Editor

August 15, 2018

1 Min Read
Nuro
Job listings for Nuro indicate the autonomous vehicles could make their first deliveries from Fry's stores.Photograph courtesy of Nuro

The maiden voyage of autonomous vehicles engaged to deliver online grocery orders for The Kroger Co. later this year will evidently take place around Phoenix, where the retailer's Fry’s division is based.

The timing of the pilot comes amid job postings from Nuro, the Silicon Valley-based robotics firm that announced a partnership with Cincinnati-based Kroger earlier this year. Those firms said in June that a pilot test of the technology would take place later this year at some Kroger-owned stores, but neither company identified where those tests would take place.

However, recently posted online job descriptions for Nuro would appear to indicate Phoenix to be the first market. The company was recently seeking to hire a city manager in Phoenix “to develop and oversee day-to-day operations of one of our first major delivery services." The candidate "will be Nuro’s go-to leader on the ground as we launch new partnerships and will help take our delivery service from zero to one in the first city with our first partners.”

Nuro previously identified Kroger as its first delivery partner. The test will explore the potential of using alternative means of delivery to attack costs inherent in the “last mile.” 

Kroger operates 123 Fry’s stores in Arizona.

Related:Kroger to Tap Robotics Firm for Unmanned Delivery

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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