Sponsored By
Threads![](https://eu-images.contentstack.com/v3/assets/blt58a1f8f560a1ab0e/blt13f09133ca1b1426/669f16a8c4aa5f712fc98269/threads-shutterstock-resized-main.jpg?width=700&auto=webp&quality=80&disable=upscale)
Grocery Technology![](https://eu-images.contentstack.com/v3/assets/blt58a1f8f560a1ab0e/blt13f09133ca1b1426/669f16a8c4aa5f712fc98269/threads-shutterstock-resized-main.jpg?width=700&auto=webp&quality=80&disable=upscale)
Grocers try to thread the needle on the latest social media appGrocers try to thread the needle on the latest social media app
Aisle 1: There’s plenty of room for food retailers to build their brands not only on Threads, the potential new “Twitter-killer” platform, but also across all of social media, writes WGB Editor-in-Chief Heather Lalley.
Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News