Grocery Marketing

Wegmans Food Market's Aqua-V vitamin waters don't just taste good, they're the best-tasting beverages of their kind in the store. That's according to shoppers, who preferred Aqua-V lemonade and fruit punch over the leading brand in blind taste tests. The retailer emphasizes the achievement by placing Wegmans Great Taste Wins shelf signs under both flavors. While the lemonade and fruit punch earned

byCarol Angrisani