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Grocery Marketing

Sunflower Group to Handle Store Marketing for Fry's Sunflower Group to Handle Store Marketing for Fry's

OVERLAND PARK, Kan. - The Sunflower Group here said yesterday it has been selected by Fry's Food & Drug Stores, the Phoenix-based division of Kroger Co., Cincinnati, to work with vendors to provide in-store marketing services, primarily involving sampling for the 115-store operation, effective Jan. 1. Sunflower has had similar responsibilities for Kroger's Ralphs chain in Southern California since November 2005.

Dec 15, 2006

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Catalina's Color Coupons Yield 30% Higher Redemption Rate Catalina's Color Coupons Yield 30% Higher Redemption Rate

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Meijer Receives Award for Marketing via Cell Phones Meijer Receives Award for Marketing via Cell Phones

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Florida Department of Citrus to Target Grapefruit Juice Drinkers at Checkouts Florida Department of Citrus to Target Grapefruit Juice Drinkers at Ch

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WMU FOOD MARKETING CONFERENCE

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Branding Safeway

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EXECUTIVE CHANGES: WAL-MART TAPS FRITO-LAY MARKETING VETERAN... WILD OATS TERMINATES BOLSTAD AFTER ONE MONTH

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TARGET: MARKETING TO HISPANICS WORTH EFFORT

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RETAILERS URGED TO EMBRACE RELATIONSHIP MARKETING

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LOCALIZED MARKETING WILL BE THE FUTURE OF FOOD RETAILING

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byDavid Merrefield

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MARKETING METHODS

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RETAILERS FIND HISPANIC MARKETING KEEPS GETTING TRICKIER

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EXECUTIVE CHANGES: SAFEWAY NAMES PEPSI VETERAN TO MARKETING POST...IGA APPOINTS PINNEY, SYLVESTER TO NEW POSITIONS

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byCarol Angrisani

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WRIGLEY GETS POPAI AWARD FOR RETAIL-BASED BRAND MARKETING

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RETAILERS WEIGH IN ON PRODUCE MARKETING

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byCarol Angrisani

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STUDY: VENDORS NEED MARKETING STRATEGIES FOR RETAIL

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STUDY: CONSUMER MARKETING AT RETAIL IS HERE

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HERSHEY'S MARKETING PROGRAM GETS SWEETER

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