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Grocery Marketing

Grocery Marketing

A TOOL OF CHOICE FOR BRAND MARKETING A TOOL OF CHOICE FOR BRAND MARKETING

Among brand marketers, in-store demonstrations are gaining in popularity as the demo industry becomes larger and more sophisticated.Manufacturers view sampling not only as a tool to stimulate trial and close the sale with the shopper, but also as a consumer education opportunity that can contribute to brand awareness.Kellogg Co., Battle Creek, Mich., has been using in-store demos as an educational

byPat Natschke Lenius

Mar 21, 1994

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1 Min Read

Grocery Marketing

MICROMARKETING IS GAINING WIDER USE MICROMARKETING IS GAINING WIDER USE

Mar 21, 1994

1 Min Read

Grocery Marketing

PATHMARK TESTS ELECTRONIC MARKETING PATHMARK TESTS ELECTRONIC MARKETING

Feb 28, 1994

1 Min Read

Grocery Marketing

EDDA UNVEILS MARKETING PLAN EDDA UNVEILS MARKETING PLAN

byRoseanne Harper

Feb 28, 1994

1 Min Read

Grocery Marketing

ACCOUNT-SPECIFIC MARKETING IS KEY TO SURVIVAL ACCOUNT-SPECIFIC MARKETING IS KEY TO SURVIVAL

Feb 21, 1994

1 Min Read

Grocery Marketing

NCA CREATING PROGRAM TO AID STORE MARKETING NCA CREATING PROGRAM TO AID STORE MARKETING

Feb 7, 1994

1 Min Read

Grocery Marketing

IS CO-MARKETING THE 'CURE' FOR ECR?

IS CO-MARKETING THE 'CURE' FOR ECR?

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