Grocery Marketing

Among vocal proponents of co-marketing, Chris Hoyt stands out as a man with a mission.The president of the customer marketing division of Ryan Management Group, a Westport, Conn., consulting firm, Hoyt has put more than a few noses out of joint with his persistent questioning of Efficient Consumer Response and everyday low pricing.In public and private, Hoyt has questioned the sense of major industry

byJames Tenser