How well are supermarkets winning Millennials?

How are supermarkets faring in trying to win Millennials and other younger consumers? “Millennials are going to be very interested to make sure that the information that we’re giving them as retailers can be trusted,” cautions Neil Kudrinko, president and CEO, Kudrinko’s, advising retailers to tell their staff: “You need to be clear, you need to be honest; we can only make claims that we can back up.”

He was interviewed for SN’s five-part FMI Connect 2015 video series, along with Randy Edeker, FMI Connect chairman, and president, chairman and CEO of Hy-Vee; Maria Brous, director of media and community relations, Publix Super Markets; Natalie Menza, manager of health and wellness, Wakefern Food Corp.; and Nicola Farinetti, CEO, Eataly USA. SN’s David Orgel and Supermarket Guru Phil Lempert conducted the interviews.