Independents / Regional Grocers

HOUSTON -- Kroger Co.'s division here rustled up a shoppers' reward program to coincide with the city's renowned Livestock Show and Rodeo.A similar promotion ran last year, but for only 14 weeks. This year's program, called Rodeo Rewards, was extended to 16 weeks.The campaign, which rolled out Jan. 8, was rounded up late last month. To participate, shoppers had to collect a Kroger Kash Reward Coupon

byAmity K. Moore