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Schnuck Markets to offer ‘Round Up at the Register’ campaign for Black History Month

Partnership with Urban League of Metropolitan St. Louis will benefit Save Our Sons initiative

Michael Browne, Executive Editor

January 19, 2021

3 Min Read
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In honor of Black History Month in February, Schnucks stores will offer customers the opportunity to “Round Up at the Register” to support the ULSTL — specifically the non-profit organization’s Save Our Sons initiative.Schnuck Markets

Officials from Schnuck Markets, Inc. and the Urban League of Metropolitan St. Louis (ULSTL) announced Monday, on Martin Luther King Jr. Day, a commemoration and continuation of their decades-long partnership that, with help from Schnucks and its customers, will allow ULSTL to continue on its mission of empowering African Americans and others throughout the region in securing economic self-reliance, social equality and civil rights.

As part of the partnership, and in honor of Black History Month in February, Schnucks stores will offer customers the opportunity to “Round Up at the Register” to support the ULSTL — specifically the non-profit organization’s Save Our Sons initiative. Round Ups in Schnucks stores in other markets will support the National Urban League. The campaign will begin on Wednesday, Feb. 3 and will continue through Tuesday, Feb. 16.

“At Schnucks, we are focused on nourishing people’s lives, not only by helping our customers to feed and care for their families, but also by actively working to strengthen our communities,” said Schnucks Chairman and CEO Todd Schnuck, a past ULSTL chairman of the board. “As a company that provides jobs to more than 14,000 teammates, one of our community pillars is to help develop the work force in our cities and neighborhoods — a goal shared by the Urban League through their Save our Sons program.”

Related:Schnuck Markets launches supplier diversity initiative

Save Our Sons seeks to help economically disadvantaged Black men living in the St. Louis region find jobs and have the opportunity to earn livable wages. This program completes these objectives by assisting the participants in obtaining post-secondary education and job training and teaching the career life skills and work ethic necessary to become successful employees in today’s work force.

“Schnucks is a prime partner whose investment helps us sustain our efforts to help those in need in the communities we serve; our relationship spans decades,” said Urban League president and CEO Michael P. McMillan. "We appreciate the weekly food donations that help us serve so many in need throughout our community and we are especially thankful for the Schnucks customers who also generously support us when they Round Up at the Register."

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The Save Our Sons program seeks to help economically disadvantaged African American men living in the St. Louis region find jobs and have the opportunity to earn livable wages.

Schnucks has launched a comprehensive diversity, equity and inclusion plan, Unity Is Power, which describes efforts to increase focused, community support for organizations that promote racial equity, like the ULSTL. The ongoing partnership announced on Monday also includes Schnucks’ commitment to continue supporting the ULSTL’s annual St. Louis Urban Expo and donating food and other products for the organization’s annual holiday meal campaign. It will also include Schnucks sponsorship of various drive-through emergency relief weekly distributions — both through product donation and through volunteer opportunities for Schnucks teammates, as well as the ULSTL’s continued use of Schnucks’ warehouse facility for the food distribution events that serve the community by helping to fight food insecurity.

Related:Schnuck Markets grows Local Grab and Go program with Black-owned restaurants

St. Louis-based Schnucks operates 112 grocery stores, serving customers in Missouri, Illinois, Indiana and Wisconsin.

About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

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