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Grocery MarketingGETTING PERSONAL 2007-01-29GETTING PERSONAL
Once-discreet personal care products, ranging from feminine hygiene to adult incontinence to family planning, are showing up on supermarket shelves in eye-catching packaging with an important message: I'm not so taboo anymore. Personal care categories are growing, and while retailers once again have baby boomers to thank, the cash register speaks for itself. For instance, according to Information
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