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Center Store
Kroger's Simple Truth owned brand![](https://eu-images.contentstack.com/v3/assets/blt58a1f8f560a1ab0e/blt5b316b7fc289962d/669f01d75501ede25c85db55/simple_20truth.png?width=700&auto=webp&quality=80&disable=upscale)
Center Store![](https://eu-images.contentstack.com/v3/assets/blt58a1f8f560a1ab0e/blt5b316b7fc289962d/669f01d75501ede25c85db55/simple_20truth.png?width=700&auto=webp&quality=80&disable=upscale)
How Private Labels Can Own 2022How Private Labels Can Own 2022
'Private brands really can be a key asset in raising the switching cost for the shopper,' Symphony RetailAI's Charisse Jacques says. As inflation-weary consumers seek value-oriented options, private brands that boast compelling, consistent messaging can boost loyalty.
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