Grocery Technology

BEFORE HE BECAME VICE PRESIDENT of technology and advertising at his family's food retailing business, Pro's Ranch Markets, Jeff Provenzano, 36, worked in administration at a Los Angeles law firm while earning his MBA at Loyola Marymount. Getting a job in the real world is something each of his three older brothers Michael, 44, Steve, 42, and Rick, 40 also did before they joined Pro's, which was founded

byMichael Garry