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Grocery OperationsSAFEWAY, VENDORS JOIN IN DIRECT MAIL EVENTSAFEWAY, VENDORS JOIN IN DIRECT MAIL EVENT
LANHAM, Md. -- Eight major packaged goods companies participated in the first segment of a unique quarterly direct mail program. It was part of Safeway's Savings Club, the card-based electronic marketing program operated by Safeway's Eastern division here. The Families With Children Bonus Package is the retailer's first structured multibrand program developed after partnering with several marketers.
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