Sponsored By
New Stores
thumbnail![](https://eu-images.contentstack.com/v3/assets/blt58a1f8f560a1ab0e/blt28c7a5087b62cd39/65d34350628a23040a956e8a/SN_generic_image.svg?width=700&auto=webp&quality=80&disable=upscale)
New StoresBROADER INPUT URGED FOR REDESIGNSBROADER INPUT URGED FOR REDESIGNS
NEW YORK -- Brand marketers thinking of changing a package design should first consult with consumers, distributors and retailers.By doing so, the chances of producing a winner that increases brand equity will be greater, according to Cynthia Ziemer Burke, director of marketing at Mott's USA division of Cadbury Beverages, Stamford, Conn. "It will surely be a package that will increase sales, and that
Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News