Sponsored By
Prepared Foods
thumbnail![](https://eu-images.contentstack.com/v3/assets/blt58a1f8f560a1ab0e/blt28c7a5087b62cd39/65d34350628a23040a956e8a/SN_generic_image.svg?width=700&auto=webp&quality=80&disable=upscale)
Grocery MarketingRetailers Flex Creative Marketing MusclesRetailers Flex Creative Marketing Muscles
Produce departments have been trading in ho-hum marketing ideas for interactive strategies that reach shoppers in unexpected ways. Instead of keeping promotion of its local items in-store, Wegmans Food Markets, Rochester, NY, uses incoming produce as way to prompt visits. The retailer's Twitter handle, @ WegmansLocal, is specially focused on announcing local items arriving at each store. The steady
Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News