Grocery Marketing

DAYTON, Ohio Dorothy Lane Market got customers in a grilling mood and rang up impressive sales last weekend with a sidewalk sale that featured whole Alaska Sockeye salmon. By the end of the two-day sale, the store that hosted the event had sold 2,500 pounds of the whole salmon, up 15% from a similar event this time last year. Sales were just about what we had expected, said Jack Gridley, seafood/meat

byRoseanne Harper